What
is SEO?
Search engine optimization (SEO) is
the process of changing the position of a website or a web page in a search
engine's search results (Organic or Natural results).
Types
of SEO
Two Types of SEO are
- On Page Optimization
- Off Page Optimization
SEO
Techniques:
Two SEO Techniques are
- White Hat SEO
- Black Hat SEO ( Negative SEO )
What
is On Page Optimization?
On-page optimization is one of the
types of SEO that refers to factor that gives outcome to a website or web page
ranking on SERP ( Search Engine Results Page ). On-Page Optimization means
controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.
What
is Off Page Optimization?
Off Page Optimization is also one of
the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization
Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing,
Info graphics submission, Increasing Page Rank and Page Authority, Article
submission, Getting high quality links from relevant sites etc.
What
is Page Rank or PR?
Page Rank is a rank that has been
provided by Google for each and every Webpage. This Rank ranges from 0 to 10.
This Page Rank is calculated by an Algorithm used by Google Web Search Engine.
PR of a web page is based on the number of backlinks that received from other
high PR webpage.
What
is a Backlink?
Backlink means incoming links to a
website or webpage. Inbound links are always better than outbound links. Those
links are also known as incoming links, inlinks, inward links etc. Getting
backlinks from high PR and relevant site is always good. Inlinks from .org,
.edu sites would increase your website or webpage ranking on SERP. Do-follow
links are better than No-follow links.
What
are out bound Links?
An outbound-link (OBL) or outgoing
link is a link from your website or webpage to another website or webpage.
What
is a keyword?
Keyword is a word that is used for
searching through Search Engines in order to get results related to your
searched query.
What
is Keyword Density?
Keyword density is the percentage
density of a keyword or phrase available on a webpage compared to the total
number of words on the page. It is one of the important ranking factors for
search engines to display a webpage on the SERP. Providing junk keywords on a
page would decrease the ranking of a webpage.
What
is Anchor Text?
Anchor text is a clickable hyperlink
that is also known as link text, link label and link title. The keyword
contained in the anchor text would increase the ranking of a webpage that
receives the incoming link.
What
are organic results?
The page views come directly through
SERP and not through any Off Page Optimization is known as organic results.
What
is Googlebot?
Googlebot is the search bot software
used by Google to index a webpage. Crawling, Caching and indexing of a webpage
happen through this Googlebot by collecting details from that webpage.
What
are Meta Tags?
There are several Meta tags used in
HTML but the top four tags that are used for SEO are Meta Title, Meta
Description, Meta Keywords and Robot tags.
What
is Meta Title?
Title is the most important factors
for a good SEO of a webpage. These tags should be located within head section.
These tags should tell some useful information about that page. A good title
tag should contain 60 characters. These titles would appear on the SERP for
your website along with the Meta description of that page. Google won't
penalize your page if it contains title with more than 60 characters and it
skips the remaining characters. If a web page doesn't contain title tag means
Google would select the H1 tag as title or it will provide the title by its
own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.
What
is Meta Description?
A description tag should describe a
webpage and it should contain keywords but don't stuff all the keywords.
Meaningless description would affect your webpage. A description tag should
contain 150 – 160 characters. If you provide meaningless or empty description,
Google would take the description from the content available in that page.
What
are Meta Keywords?
In early days Meta keywords are the
least important tag for Search engine like Google. But it is an easy way to
tell our important keywords to search engine. Meta keywords should contain less
than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.
Now Google won't consider Meta keywords as one of the ranking factor.
What
is White Hat Seo?
White Hat SEO is one of the SEO
techniques that a Search engine always likes. Usage of SEO techniques, tricks
and tactics by following search engine rules and regulations, algorithm and
policies are known as White Hat SEO.
What
is Black Hat Seo?
Black Hat SEO or Negative SEO is a
common term for doing SEO
Spamming Techniques.
Usage of SEO by not following policies and regulations of search engine is
called as black hat seo. Some of the black hat seo techniques are
- Providing Low Quality content
or duplicate content on the page
- Getting backlinks from spammed
or adult sites.
- Giving keyword stuffed content
on the page with background color
- Getting too much backlinks from
a single page with different anchor text that targets a single page of
your website.
- Cloaking
The hottest and latest news in the SEO world is Google Rolled out penguin 2.0 webspam algorithm Update on 22-5-2013.This would be a good news for some peoples and bad for more peoples. The entire SEO analyst those who are managing websites would like to escape from Google Penguin and Panda update but it is not at all possible. Even though Google has been adding strength to their algorithm and updating frequently, negative SEO is not decreased.
Google Penguin 2.0 Update:
Google Penguin 2.0 Update focus on
the web sites that follows link farming methods and poor inter/cross linking
strategy. The websites that are getting irrelevant Backlinks is the main target
in this update. Matt Cutt announced that 2.3% of English-US queries were
affected in this update, not only English queries but other languages also.
Hundreds and thousands of web sites were affected in this update.
How to retrieve your website?
Now all of the SEO peoples wondering
to know the ways to retrieve their web site. I can easily say the ways but the
process is really hard. These are some steps that you have to follow.
Step 1: Check all your incoming Links. Search in google as link:http://www.yourwebsite.com or Go
to Webmaster tool click Traffic and select Links to your site. Here you can find all your inbound links.
Analyze all the links and Disavow the
links which are not related to your website’s theme. Click here DisavowTool
Step2: Check all your outbound links and remove all low quality
links. Go to your website and analyze each and every page for irrelevant and
bad links. Check your footer, Side bar also.
Step3: Generate Quality Links from High PR sites. Because Google
now concentrates mainly on number of quality Backlinks and not on quantity of
Backlinks i.e. 1000 Back Links from irrelevant site is not at all good for your
site but getting single backlink from relevant high pr site is good. Try to get
backlinks from .gov site and .edu or .org site. Submit your sites in
directories like DMOZ and Yahoo Directories which are the top most directories
in the world. All try to submit your websites on Boing Boing and Huffington
Post etc.
By doing all those things you can
retrieve your website in the next Penguin update. Please don’t try to use reconsideration
Request. Because google didn’t manually
penalize your site but it is an algorithm Updation so wait until next Updation
comes.
- See more at:
http://www.latest-seo-news-updates.blogspot.in/search/label/Google%20Updation#sthash.fKz7mo59.dpuf
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