Panda 4.1 

Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.

Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries will be affected.

Anything different about this latest release? Google says it’s supposed to be more precise and will allow more high-quality small and medium-sized sites to rank better. From the post:

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

New Chance For Some; New Penalty For Others

The rollout means anyone who was penalized by Panda in the last update has a chance to emerge, if they made the right changes. So if you were hit by Panda, made alterations to your site, you’ll know by the end of next week if those were good enough, if you see an increase in traffic.

The rollout also means that new sites not previously hit by Panda might get impacted. If you’ve seen a sudden traffic drop from Google this week, or note one in the coming days, then this latest Panda Update is likely to blame.

SEO Questions Answers 

Q.22. What are meta keywords?

Ans. If your main visitors come via Google than this tag is worthless for you because Google don’t consider this tag anymore if you still want to use can use it because other search engines are still considering it and it can help you to boost the rank of your website.

Q.23. What is the difference between White Hat & Black Hat SEO?

Ans. White Hat SEO- It’s the techniques which is like by search engines. If you are following search engine guidelines, rule and regulations, algorithm and policies to improve your website position is called White Hat SEO techniques.

Black Hat SEO – Black hat seo is also known as a Negative SEO and its just opposite of White hat seo. If you are not following the search engine guidelines and using unnatural method to get higher position in search engines called black hat seo. Few instances of Black Hat SEOs are:

    Low quality of duplicate content

    Getting link from non-thematic website to manipulate Page Rank

    Links from spam sites

    Links from adult content sites

    Keyword stuffing

    Cloaking

    Google Bowling etc.

    Getting too much backlinks from a single page with different anchor text that targets a single page of your website.

Q.24. How will you increase the PageRank of a page?

Ans. It’s build high quality link from relevant web pages try to take link from high pr website to increase the PR of your website or webpage.

Q.25. How will you treat Web standards while optimizing a website?

Ans. I personally use for web standards from the W3C whenever optimize any website, which help me to get more points from Google to improvise page rank.

Q.26. What is 301 redirect?

Ans. It’s use to redirect users from old page to new page.

Q.27. What is Cloaking?

Ans.  It’s procedure of using some deceptive techniques that allows user with a different version of the website than that presented to the search engines.

Q.28. What will you do to decrease the page loading time of a website?

Ans.  It’s little technical and we cause external style sheets, less images, try to decrease the file size of image without compromising the quality and use CSS sprites to regulate the HTTP requests.

Q.29. What is robots.txt file?

Ans. It’s a text file which allow search engines to which page, directory, domain have to index or not.

Q.30. What is cross linking?

Ans. In simple way cross linking means referral links whenever we post content from other website for our users and reader and in return place the referral link of the website is called cross linking.

Q.31. How will you resolve canonicalization issue or what is .htacess file?

Ans. I will resolve canonicalization via using .htaccess file it happens several time that the home page of website have different urls like:

http://www.speakingtechnically.com/,http/www.speakingtechnically.com/index.html or http://speakingtechnically.com/

May be  search engines treat these url as different urls and the work effort done by us will be distribute in these 3 and it will appear as duplicate website in search engines to resolve these type of issues we must should .htaccess file and redirect to all urls to single domain.

Q.32. What will do you do maximize the frequency of crawling of your website by search engines?

Ans. I will do add more quality content to my web pages for fast crawling and indexing by search engines.

Q.33. What is Pagination in SEO?

Ans. Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google’s advice on using the pagination.

Q.34. How will you inform Google that a particular page contains Adult content?

Ans. It’s easy we can inform Google about the adult content via using following meta

OR

Q.35. What are top SEO ranking factors according to you?

Ans.  It depends on several points like quality content on web page, social  sharing, anchor text used in backlink, number & quality of inbound links, domain authority, page CTR, bounce rate & average time spent by user on the page etc.

Q.36. How you will good click through rate (CTR) in pay per click (PPC)?

Ans.  It’s not an easy task but can improve CTR via keeping these points in mind

    First select the correct keywords

    Target your ads to right audience

    Target your ads according to language.

    Make your budget before starting PPC

    Create different Ad Groups for different search phrases/keywords

    Keep analyze your ads on daily basis and change it if you are not getting sufficient results from it.

Q.37. Where do you put your robots.txt file?

Ans.  I will submit it to in Google Webmaster tools or in the root directory of the domain or subdomain which I am promoting.

Q.38. Your website is flagged as having malware, but you can’t find the malware. How will resolve this issue or what will you do?

Ans. Very first step I will submit reconsideration request to respect search engine. If problem not resolve will post my problem in Google Webmaster help forum and take others advise and try another option via tweeting @Google.

Q.39. “Unreachable robots.txt” in Webmaster Tools crawl errors means?

Ans. If getting such issues it simple mean that you don’t have robots.txt file or search engine can’t reach robots. txt file on server. If not have these option it could robots.txt file requires password or robots.txt file disallows access to your robots.txt file.

Q.40. You want that some of your keywords found on search engines but these keywords are related to your content and can only found in images on the page. How will you promote these keywords?

Ans.   it’s not so difficult because the content for website related to keyword as said these keywords can be found in images. So, I will use these keywords in image via “alt image tag” and submit it to some image promotion sites.

Q.41. All major search engines are case sensitive Yes or No?

Ans. Not any major search engine is case sensitive so far.

Q.42. Which of the following file is created to give instructions to SE bots?

a. Index.html

b. Spiders.txt

c. sitemap.xml

d. Robots.txt

e. Searchbot.xml

Ans.  D- website owner use robts.txt file to give instruction to search engine tools.

Q.42. What is the difference between 301 redirect & 302 redirect?

Ans. 301 Redirect – 301 status code means that a page has permanently moved to new page or location.

302 Redirect – 302 status code means that a page has temporary moved to new page or location.

Q.43. How will you find number of backlinks of your competitors site?

Ans. There are many free tools available online for free to find out the backlinks of website like link operator on Google, Alexa, Backlink Watch , Open Site Explorer,Backlink finder etc.

Q.44. What is the difference between Spiders, Robots and Crawlers?

Ans. It’s tricky question don’t get confuse because spiders and robots are same basically its program which crawls the website and grab its content and add it to search engine indexes.

Q.45. What is the difference between SEO and SEM?

Ans. SEO mainly stands for Search Engine Optimization and SEM stands for Search Engine Marketing. Instead of this SEO mainly provide top position in search engines and organic traffic to a website and SEM involves use of Google adwords and other paid channels of advertising.

Q.46. What is the method to content optimization?

Ans. Everyone use his own method to optimize content but in my opinion few best content optimization methods are: Keyword density in content, Keyword Proximity & Keyword Prominence etc.

Q.47. Do you types of Keywords?

Ans. Yes the types of keywords are primary keywords, secondary keywords, branded keywords, non branded keywords, and seasonal keywords.

Q.48. Did you know what is the difference between targeted page & landing page?

Ans. Page which we have targeted to rank that page known as targeted page and the page which has ranked called landing page.

Q.49. Which are top 5 most important onpage factors according to you?

Ans. As per my experience and knowledge 5 most important on-page factors are:

1. Title

2. Description

3. Heading Tag

4. Image Optimization

5. Content Optimization

Q.50. What are the different method to control the robot?

Ans. We can control the robots via 3 methods which are:

1. Robots.txt

2. Robots Meta Tag

3. Rel= nofollow

Q.51. How will you optimize a website which is made on Flash and what is your suggestion for your client?

Ans. Search engines don’t crawl images and its hard to optimize fully flash website. So, I will recommend to client use the alternative of flash like HTML 5 which is more search engine friendly.

Q.52. What do you understand by Frames in HTML?

Ans. Frame is a HTML techniques which split the content into several parts & search engines see frame page as completely different pages which left negative impact on SEO. So it would be good if avoid frame in website.

Q.53. A client will allow you to take only tool either Google Analytics or Google Webmasters which one you choose?

Ans. Off-course I will go with webmaster tools as we can see few analytics data in webmaster tools.

Q.54. What is Keyword Difficulty?

Ans. Keyword difficulty let us know who difficult to rank a particular keyword.

Q.55. Which is better Robots.txt or Meta Robots Tag?

Ans. Meta Robots tag is much better as because it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

Q.56. If you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?

Ans. Very first thing I will check is that website in appropriate language if have than use language attribute in HTML code of page. I will recommend to host the website on the same country hosting after doing will submit website to local search engines.

Q.57. Do you know Matt Cutts, Sergey Brin & Larry Page.

Ans. Yes, Sergey Brin & Larry Page are the founder of Google. Matt Cutts is the head of Web Spam team currently.

Q.58. Do you use separate Seo strategies for Google,Yahoo and Bing?

Ans. Yes, As these are different search engines so need to use different strategies for each. Website ranks in Google which are high authority and good number of backlinks instead Yahoo & Bing give more value to page title & Meta tags.

Q.59. What does the abbreviation PPC stand for?

Ans. Pay Per Click (PPC) measure how much online advertisers must pay each time their advertisement is clicked on.

Q.60. What is LSI?

Ans. LSI mainly stands for Latent Semantic Indexing. It’s a data retrieval techniques which finds connection between words and the use of synonyms while fetching data from the index.

Q.61. Will you use an ordinary html sitemap with Google?

Ans. No, As Google has special format to sitemap compare to ordinary html sitemap and we can create these sitemaps for free which Google accept.

Q.62. You have just launched a new web site. Unfortunately, nobody visits it, even search engines’ spiders don’t notice it. What can you do for its SEO success?

Ans. It happens with new sites some time if I am in such situation I will submit the url to search engines directly or submit in search engines directories.

Q.63. What is the difference between exit rate and bounce rate?

Ans. We all are familiar with bounce rate which indicate the percentage of people who leave a particular website just after viewing a single page on this & exit rate indicate the percentage of people who leaves from a particular page.

Q.64. Can search engines see password protected pages?

Ans. Due to security purpose website owners don’t allow search engines. If we have website which is password protect and an user can’t view after login than the search engines also can’t see it.

Q.65. As a point of view of SEO which link is better Text Link or Graphic Link?

Ans. Text link is far better than graphic link.

Q.66. What is Google EMD updates?

Ans. EMD update its is for “Exact Match Domain” and it was launched in September 2012. As few website rank on top of the search engines just because there name include that keywords and they don’t have quality content anything which helpful for users. So this search engines devalue such type of sites and start giving weight age to high quality and authority sites. Few website maintain their pages updated content and regain the position but most of the website are worthless now days.

Google Gets Patent On Using What You’re Watching To Influence Search Results


Google uses a variety of signals to determine how to rank search results, such examining linking patterns on the web, an individual’s geographic location, search history and more. Now, perhaps what you’re watching on TV might become a new factor.

Bill Slawski, an SEO patent guru, posted on his blog that Google was recently granted a patent around the concept of using what’s currently playing on your TV to influence your search results.

The specific patent is named System and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device. Filed on June 30, 2011, it was granted to Google yesterday, September 16, 2014.

Here is the abstract for the patent:

    A computer implemented method for using search queries related to television programs. A server receives a user’s search query from an electronic device. The server then determines, in accordance with the search query and television program related information for television programs available at a location associated with the electronic device during a specific time window, a television program currently being displayed in proximity to the electronic device, wherein the television program related information includes program descriptions for a plurality of television programs being broadcast for the associated location.

In this patent, it appears that if Google could — under this process — make note of what you’re currently viewing on TV. Then, if you do a search, it would decide if what you’re watching should be used to influence the results you’re shown.

For instance, the patent gives an example of someone who might be watching a TV show about a specific car, then does a generic car search. Knowing the program being shown, and the particular car mentioned in that program, could help Google return more specific results. From the patent:

    Someone watching a TV program with a segment about a particular model of Porsche might execute a search query for “Porsche” or “sports cars” instead of the designation of the particular model that was the subject of the segment….

    Given that the Porsche model in question is a “911 Turbo,” and that the user executed a search query for “Porsche,” the server can return information about one or more of :

    1) the “911 Turbo” model (e.g., a link to information on the Porsche.com website about the “911 Turbo”),

    2) information about the TV program that is currently airing with that segment, and

    3) suggestions of similar programming that is currently airing or airing in the future and that is available to the user.

    In this way, implementations provide enhanced search results to viewers of live TV that are relevant to the content of TV programs that they are watching or are likely to be interested in watching.

Here is a diagram from the patent that shows the process:

google-tv-process-diagram

Just because Google holds a patent, it doesn’t mean that the company will actually use the process for search rankings, as it has said before.

That said, we know that Google already uses this type of process now, to a degree, as part of Google Now.

Google Now is Google’s intelligent personal assistant that gives you information before you ask for it, which includes TV Cards. The cards give you more information about the TV shows you’re watching, plus remind you about upcoming shows and shows you might like based on the programs you watch.

One way those cards can appear is by listening to your TV, to understand what you’re watching, if you enable that feature. So TV Rank is already here, for those who want to try it out.

What is SEO?

Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).

Types of SEO

Two Types of SEO are

• On Page Optimization
• Off Page Optimization

SEO Techniques:

Two SEO Techniques are

• White Hat SEO
• Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.

Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are

• Providing Low Quality content or duplicate content on the page
• Getting backlinks from spammed or adult sites.
• Giving keyword stuffed content on the page with background color
• Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
• Cloaking

Google penguin 2.0 Update - How to retrieve your website and improve your keyword search result?

The hottest and latest news in the SEO world is Google Rolled out penguin 2.0 webspam algorithm Update on 22-5-2013.This would be a good news for some peoples and bad for more peoples. The entire SEO analyst those who are managing websites would like to escape from Google Penguin and Panda update but it is not at all possible. Even though Google has been adding strength to their algorithm and updating frequently, negative SEO is not decreased.

Google Penguin 2.0 Update:

Google Penguin 2.0 Update focus on the web sites that follows link farming methods and poor inter/cross linking strategy. The websites that are getting irrelevant Backlinks is the main target in this update. Matt Cutt announced that 2.3% of English-US queries were affected in this update, not only English queries but other languages also. Hundreds and thousands of web sites were affected in this update. 

How to retrieve your website?

Now all of the SEO peoples wondering to know the ways to retrieve their web site. I can easily say the ways but the process is really hard. These are some steps that you have to follow.

Step 1: Check all your incoming Links. Search in google as link:http://www.yourwebsite.com or Go to Webmaster tool click Traffic and select Links to your site. Here you can find all your inbound links. Analyze all the links and Disavow the links which are not related to your website’s theme. Click here DisavowTool

Step2: Check all your outbound links and remove all low quality links. Go to your website and analyze each and every page for irrelevant and bad links. Check your footer, Side bar also. 

Step3: Generate Quality Links from High PR sites. Because Google now concentrates mainly on number of quality Backlinks and not on quantity of Backlinks i.e. 1000 Back Links from irrelevant site is not at all good for your site but getting single backlink from relevant high pr site is good. Try to get backlinks from .gov site and .edu or .org site. Submit your sites in directories like DMOZ and Yahoo Directories which are the top most directories in the world. All try to submit your websites on Boing Boing and Huffington Post etc.

By doing all those things you can retrieve your website in the next Penguin update. Please don’t try to use reconsideration Request. Because google didn’t manually penalize your site but it is an algorithm Updation so wait until next Updation comes.  

- See more at: http://www.latest-seo-news-updates.blogspot.in/search/label/Google%20Updation#sthash.fKz7mo59.dpuf